Voniq Branding

Overview 👁

Voniq approached me for the branding project, to create fundamental brand elements for their business. They are video production company making promotional videos and engaging content in software, tech and gaming industry. This branding project included a logo design, stationary design, pattern design, and detailed brand guide book.

Discovery Session 🔎

Discovery Session is a process where I learned about them. What are they goals, what they want to achieve, their target audience and more about them and their company. Their main goal was to create a visual identity that will attract more companies from software and gaming industry

Brand Direction 🔴

For Voniq the chosen direction is based on geometrical shapes and vibrant colors. Inspiration for this board was timeline in video editing, frames (consecutive images called frames appear on display and creates a motion capture) which are part of every video. The eye as the icon was to represent the vision. The next in the process was sketching and picking best sketches. Turning them into logos, designing pattern, stationary and brand guidebook.