Oller Branding

Overview 👁

I worked with Oller Jewellery on a branding project that equipped them with a elegant, luxury feel brand. The owners reached me with a need to rebrand their company in a manner that would resonate with their existing customers, while also appealing to new ones. They have few good designers in their team but they were struggling in creating a good, strong brand identity. This project included logo design system, brand guidelines and stationary design.

Discovery Session 🔎

Discovery session was one of the best I ever had. Their designers were really helpful and provided me with all the details I would ever need in this project and even more. The goal with new brand identity was to reach more customers through influencer marketing that they were starting.

Brand Direction 🛣

The winning brand direction included neutral silver color, and additional colors that will support silver color. Our goal with neutral palette was to blend much better with different colors influencers are using in their identity. This way Oller will stay recognisable in almost every given situation.The logo was created using two different line thickness that later formed a beautiful luxury looking logo.