OVERVIEW Hub is a London-based video production company that sought to elevate its online presence ahead of a crucial business milestone. With an important event on the horizon that would provide high visibility, they required a new, fresh, modern, and engaging branding to reflect their growth and new direction.

PROJECT BRIEF To design and deliver a fully revamped branding under a tight deadline, ensuring it was visually compelling. The branding touchpoints included stationery, social media visuals, e-books, and a new website.

ROLE Brand Designer, Webdesigner

METHOD Working closely with the producer, I established a clear set of achievable objectives to meet the deadline efficiently.  I led a comprehensive brand refresh, refining every aspect of Hub’s visual identity to create a cohesive and impactful presence across all platforms. The result was a dynamic, modern brand that resonated with their evolving vision. The second step was to design a new website for Hub. I began crafting the UX before moving into UI design, ensuring an intuitive and visually engaging experience. Throughout development, I provided creative direction, suggesting animated interactions and transitions to enhance the final product.