OVERVIEW Gifty is an e-commerce platform that simplifies gift-giving through a personalized and seamless experience, offering both pre-curated and custom gift options.

PROJECT BRIEF Design a user-friendly, mobile-first interface that enhances the gifting experience while ensuring a smooth and engaging user journey.

ROLE UX/UI Designer

METHOD Refined the branding from a digital perspective and enhanced the UX of bespoke gift creation to be more playful and engaging. Designed a responsive UI using an atomic design system and prototyping.

LINK https://thiscantbereal.net/work/ux_ui/u_gifty.html