Tropical Core 🍀

Ariani Anwar

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator

The brief

The theme of this project is characterized by a vibrant color palette and a focus on the garden theme, given the outdoor setting of the event. The playful and whimsical nature of the design is achieved through the incorporation of abstract organic elements and colorful plantations, which serve as the core of this project. The design's use of bold colors and organic shapes creates a visually striking and engaging visual identity that effectively captures the essence of the outdoor setting and the garden theme.

Design Process/Approach

In designing the visual identity for this project, I drew inspiration from the garden theme, which is reminiscent of a family picnic in a playground. The concept aims to capture the joy and warmth of family bonding, showcasing the vibrancy of the event through the use of colorful plants and abstract objects. The design's emphasis on bright colors and playful patterns effectively conveys the sense of excitement and celebration, making it a visually appealing and engaging visual identity that effectively communicates the essence of the event.

Results

In this design, I combined playful colors to create a visually striking concept that allows for the incorporation of patterns and abstract organic elements. The summer tropical ambiance is subtly woven throughout the artworks, evoking a sense of warmth and relaxation. The deliberate blend of colors and organic shapes results in a design that is both visually appealing and engaging, effectively capturing the essence of a summer tropical setting.
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