Mobile App Design for Social Coordination Planning App

Shaheer Malik

Timeline: 6 weeks Role: UX Designer Tools Used: Figma, FigJam, Notion, Maze Team: 1 UX Designer, 1 Researcher, 1 Developer Goal: Design a mobile app to help friends coordinate social plans, build habits together, and stay emotionally aligned.

1. Problem Statement

Modern friendships are often fragmented due to busy schedules and digital overload. While messaging apps help with communication, they don’t provide structure or motivation for shared goals or plans.
Key Problems Identified:
Difficulty in aligning schedules.
Lack of follow-through on shared habits/goals.
Communication fatigue when planning events.

2. Research & Discovery

User Interviews
We interviewed 8 participants (ages 20–35) who maintain long-distance or busy friendships.
Insights:
75% wished they had a way to consistently connect beyond chats.
60% struggled to follow through on group plans.
40% were interested in shared wellness/habit tracking.
Competitive Analysis
Looked at apps like:
BeReal (emotional check-ins)
Calendly (scheduling)
Habitica (habit tracking)
Facebook Events (event coordination)
Gap Identified: No single app combines planning, habit sync, and emotional alignment in a fun, low-friction format.

3. User Personas

Persona 1 – Aisha, 29, UX Designer
Lives far from college friends.
Loves setting monthly wellness challenges.
Needs an easy way to sync plans with 3–5 close friends.
Persona 2 – Samir, 24, MBA Student
Schedules fluctuate weekly.
Feels guilty missing out on friend meetups.
Wants smart nudges to maintain friendships.

4. Information Architecture & User Flow

Onboarding → Select core friends → Set initial habit/plan
Home Screen → View sync score → Check shared schedule → See emotional check-ins
Plan Together → Suggest times → Vote → Confirm
Habit Tracker → Daily pings → Collaborative streaks → Reward animations

5. Wireframes & Prototypes

(Figma link or screenshots here) Started with low-fidelity sketches, followed by mid-fidelity wireframes and interactive high-fidelity prototypes.
Example Screens:
Home Feed: Calendar + Sync Score + Check-ins
New Plan Modal: Suggest multiple time slots + auto-sync with calendars
Habit Loop Tracker: Visual rings, friends' progress, reminders
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Posted May 27, 2025

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