Built with Framer
Framer Website Redesign of Trapolo.
Shaheer Malik
Verified
Client: Travpolo — a travel discovery and booking platform
Role: Lead UX Designer
Tools: Figma, Miro, Notion, Framer
Timeline: 4 Weeks
Deliverables: High-fidelity Web UI, Mobile Responsive Design, Design System, Interactive Prototype
🧭 The Challenge
Travpolo helps users discover, plan, and book unique travel experiences. However, its existing website had:
A confusing navigation structure
Inconsistent design language
Poor mobile usability
Low conversion rates on the “Book Now” CTA
Our goal was to redesign Travpolo’s platform to be user-centric, modern, and conversion-optimized.
🎯 Objectives
Simplify user flow for travel discovery and booking
Create a mobile-first responsive experience
Build trust through cleaner design and better information hierarchy
Increase bookings by optimizing the CTA journey
🧪 User Personas
1. The Explorer – Sara, 28
Wants to discover experiences based on mood (relaxing, adventurous, cultural).
2. The Planner – Imran, 36
Looks for verified accommodations, prices, and flexible booking options.
🧱 UX Strategy
Information Architecture
We restructured the navigation into:
Destinations
Experiences
Packages
Blog
Book Now (highlighted CTA)
User Flow: Booking Journey
Home → Discover Destinations → Experience Page → Select Package → Checkout → Confirmation
🚀 Final Thoughts
Travpolo's redesign was a journey in crafting simplicity out of chaos. By focusing on real user behaviors and aligning business needs with design, we turned a static travel site into a smart, story-driven booking platform.
Like this project
What the client had to say
Shaheer is such a great help. active, patient, and collaborative.
Belal Adel, Bureau
May 28, 2025, Client
Posted May 28, 2025
Redesigned Travpolo's platform for better user experience and increased bookings. Travpolo helps users discover, plan, and book unique travel experiences.
Likes
3
Views
28
Timeline
May 11, 2025 - May 28, 2025
Clients
Bureau
