Framer Website Redesign of Trapolo.

Shaheer Malik

Verified

Review

Framer Designer

UI Designer

UX Designer

Figma

Framer

Travel & Tourism

Client: Travpolo — a travel discovery and booking platform Role: Lead UX Designer Tools: Figma, Miro, Notion, Framer Timeline: 4 Weeks Deliverables: High-fidelity Web UI, Mobile Responsive Design, Design System, Interactive Prototype

🧭 The Challenge

Travpolo helps users discover, plan, and book unique travel experiences. However, its existing website had:

A confusing navigation structure

Inconsistent design language

Poor mobile usability

Low conversion rates on the “Book Now” CTA

Our goal was to redesign Travpolo’s platform to be user-centric, modern, and conversion-optimized.

🎯 Objectives

Simplify user flow for travel discovery and booking

Create a mobile-first responsive experience

Build trust through cleaner design and better information hierarchy

Increase bookings by optimizing the CTA journey

🧪 User Personas

1. The Explorer – Sara, 28 Wants to discover experiences based on mood (relaxing, adventurous, cultural).

2. The Planner – Imran, 36 Looks for verified accommodations, prices, and flexible booking options.

🧱 UX Strategy

Information Architecture

We restructured the navigation into:

Destinations

Experiences

Packages

Blog

Book Now (highlighted CTA)

User Flow: Booking Journey

Home → Discover Destinations → Experience Page → Select Package → Checkout → Confirmation

🚀 Final Thoughts

Travpolo's redesign was a journey in crafting simplicity out of chaos. By focusing on real user behaviors and aligning business needs with design, we turned a static travel site into a smart, story-driven booking platform.

Like this project

What the client had to say

Shaheer is such a great help. active, patient, and collaborative.

Belal Adel, Bureau

May 28, 2025, Client

Posted May 28, 2025

Redesigned Travpolo's platform for better user experience and increased bookings. Travpolo helps users discover, plan, and book unique travel experiences.

Likes

Views

Timeline

May 11, 2025 - May 28, 2025

Clients

Bureau