Linko is a chill puzzle game where players navigate simple mazes while supporting a cat shelter through donations. It also offers the option to skip ads, blending gaming fun with a meaningful cause. However, the existing monetization strategy fell short in terms of engagement and contribution flexibility.

Monetization Issues: The donation process was too rigid, limiting user engagement and potential contributions.

Ad Experience: Users wanted more control over ad interruptions, but the current system lacked flexibility.

Diverse Donation Options: Created a system that allowed players to choose their donation amounts and customize the number of ads they could skip.

Empowered Contributions: Crafted engaging and inclusive microcopy to make users feel in control and emotionally connected to their choices.

User-Centric Design: Collaborated with the design team to ensure the new options were seamlessly integrated into the UI without disrupting gameplay.

Increased Donations: The personalized donation options led to a measurable uptick in contributions to the cat shelter.

Improved User Satisfaction: Players appreciated the freedom to choose, which fostered a stronger emotional connection to the game and its cause.

Enhanced Ad Experience: By offering ad-skipping options tied to donations, user frustration decreased while maintaining revenue streams.

This project highlights my ability to align user experience with monetization goals, creating solutions that benefit both the players and the business. Through empathetic and engaging UX writing, I helped make charitable giving part of a fun and fulfilling gaming experience.