ExpoWizard - B2B SaaS Website Design & Development
Yusuf Sodiq
Turning a complex event-lead platform into a clear, conversion-focused SaaS experience.
ExpoWizard is a B2B SaaS platform designed to help sales teams capture prospect information at events, reduce manual data entry, and follow up with leads more efficiently.
The platform combines AI-powered data capture, transcription, CRM integrations, and automated follow-up into one workflow.
I worked on the project through Artoria Media, where I was responsible for the website design and development.
The goal was to create a modern marketing website that could explain ExpoWizard's product clearly, communicate its capabilities, and guide potential customers toward starting a trial.
Hero Section
MY ROLE
This was a complete website design and development project.
I was responsible for:
Website design
Responsive implementation
WordPress development
Website section development
Desktop and mobile experiences
Project: ExpoWizard
Project partner: Artoria Media
Role: Website Designer & Developer
Platform: WordPress
Builder: Avada
Important: ExpoWizard is an Artoria Media project. I was hired to design and develop the website rather than being the owner of the product or brand.
THE APPROACH
Designing around the customer's understanding
For a SaaS website like ExpoWizard, the interface can't just look good. A visitor needs to understand the product quickly enough to decide whether it's relevant to them. So the website was structured around a simple progression:
01. Establish the value
02. Explain the product
03. Demonstrate the capabilities
04. Make the decision easier
The pricing section gives prospective customers a straightforward way to understand the available plans and what is included.
Pricing Section
A clearer digital experience for ExpoWizard
The finished website gives ExpoWizard a modern platform for presenting its product, explaining its capabilities, showcasing its integrations, communicating pricing, and directing potential customers toward starting a trial.
The project was completed as part of Artoria Media's work for ExpoWizard, with me handling the website design and development.
Explore the finished website
See the final ExpoWizard website and explore the experience firsthand.
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Posted Aug 16, 2026
Designed and developed a conversion-focused SaaS website that makes ExpoWizard’s AI-powered event lead platform easier to understand and explore.
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Artoria Media
