HomeSpark possessed rich consumer app data—ranging from 3D LiDAR home scans and maintenance patterns to AI chat sessions—but lacked a B2B analytics surface to package and sell to insurance carriers. Furthermore, development had to proceed in parallel with an actively evolving backend, creating significant technical hurdles around changing API contracts, expiring auth tokens, inconsistent multi-tenant filtering, strict investor demo deadlines, and SPA-routing conflicts within Cloudflare Pages.