Bringing Bolt Accounts to life

Marketing Strategist

Market Researcher

Copywriter

🔹 Background

is a checkout platform that connects hundreds of brands to millions of shoppers for an easier, more secure online shopping experience. I joined the team in 2020 as the second product marketer as Bolt was trying to establish their value and positioning in a crowded ecommerce field.

The challenge

Bolt's most promising differentiator to shoppers and merchants is Bolt Accounts, which power Bolt's lofty goal of enabling a one-click checkout for the entire internet. But how do you explain the value to merchants to encourage them to let Bolt take over their checkout experience?

We needed to help our audience understand how shoppers use ecommerce accounts, how to leverage them for growth, and why Bolt is the right partner to get the job done.

My role

I acted as product marketer, market researcher, client manager, and copywriter to bring to life several pieces of content to explain the value Bolt Accounts, including

a market research report on consumer behavior

to establish the opportunity,

a case study with Bolt's largest client

to demonstrate success through a compelling and personal story, and, of course, a good ol'

landing page

to explain how it all works.

The pieces came to life through collaboration with our data science team, designers, and an external research agency.

I repurposed this content for additional channels (email, social, sales decks) to maximize its reach and get the biggest bang for our buck.

✨ Goals and results

Goal: Drive merchant sales through marketing channels (measured by the number of qualified leads).

Results: The market report on consumer behavior was the highest performing piece of marketing content we ever produced, and led us to sign a handful of new SMB merchants 😎

Goal: Raise awareness and comprehension of the value of Bolt Accounts for merchants.

Results: The market report on consumer behavior established our positioning and value props for Bolt Accounts, and the case study became one of the most compelling pieces of sales enablement for Bolt's massive sales team. (Storytelling works, you know?)