Alana Heiss
I write the Days & Nights
🔹 Context and goals
Each week, subscribers get a digestible, curated report on art and culture-related happenings, like gallery openings with free champagne, lectures with after parties, and book events with cool people you can be friends with.
Our goal is to do three things for ourselves, our friends, and anyone who subscribes:
1. Have more fun.
We sincerely believe that every day should be fun, and that fun is far from trivial. “How we spend our days is…how we spend our lives,” wrote beautiful weasel-loving writer Annie Dillard
2. Be more IRL.
Social media is boring at best and shepherding the apocalypse at worst. We feel better, saner, more loving, and more creative the more time we spend in the world with our friends, our dates, or just ourselves. Plus, we love an opportunity to put on an unstoppable outfit and see what other people are wearing at cool events.
3. Make it easier to have a supremely good time.
We grab the crème de la crème of fun happenings from hundreds of newsletters and social accounts from galleries, artists, event spaces, and more, plus intel we acquire ~*through the grapevine*~, and present it to you as a simple, day-by-day list so you can make plans way easier.
✨ Results and proudest moments
Amassing an incredibly active and engaged readership (~70% open rates every week compared to industry average of ~20%) of everyone from established tastemakers (including Blackbird Spyplane
Publishing a 3-part Days & Nights Love Letter Awards for the Best Things In and Around San Francisco as a final act before moving back to New York
Publishing this piece of juicy intel
Taking the Days & Nights community and IRL-oriented vibe by curating an art show at Your Mood Gallery