Alana Heiss
🔹 Background
Contra
The team wanted help developing a launch moment to highlight their incredible Portfolio tools
Meet Portfolio Magic
My role
As the content and marketing strategist and copywriter, I crafted the product positioning and messaging, then created content for tons of deliverables including landing pages, blog posts, social captions, and emails. Working directly with the leads of Product, Community, Creative, and Ops teams, I delivered a mountain of content on a tight deadline that helped Contra achieve their goals to drive awareness, engagement, and product adoption.
✨ Goals and results
Goal 1: Raise awareness of Contra's portfolio features, measured by engagement across platforms. Goals achieved ✅
Goal 2: Drive adoption of those tools, measured by new subscriptions to Contra Pro
✍️ Content highlights
Here are samples of how this campaign came to life. Click the link in the image caption to see the full piece of content.