Launching Contra's Portfolio Magic 🔮

Marketing Strategist

Product Marketer

Content Writer

Contra

🔹 Background

is a freelancer marketplace giving independent professionals the tools and opportunities they need to build, launch, and grow a freelance business.

The team wanted help developing a launch moment to highlight their incredible

Portfolio tools

and unique offerings for freelancers. Being able to launch a professional portfolio website in minutes (without laboring over it for months) is a pretty big deal, so I helped them bring it to life.

Meet

Portfolio Magic

, a concept that bundles all the best new and existing portfolio features into one magical value prop: launch a professional portfolio in minutes, not months, to grow your freelance business.

My role

As the content and marketing strategist and copywriter, I crafted the product positioning and messaging, then created content for tons of deliverables including landing pages, blog posts, social captions, and emails. Working directly with the leads of Product, Community, Creative, and Ops teams, I delivered a mountain of content on a tight deadline that helped Contra achieve their goals to drive awareness, engagement, and product adoption.