Contra is a freelancer marketplace giving independent professionals the tools and opportunities they need to build, launch, and grow a freelance business.

The team wanted help developing a launch moment to highlight their incredible Portfolio tools and unique offerings for freelancers. Being able to launch a professional portfolio website in minutes (without laboring over it for months) is a pretty big deal, so I helped them bring it to life.

Meet Portfolio Magic, a concept that bundles all the best new and existing portfolio features into one magical value prop: launch a professional portfolio in minutes, not months, to grow your freelance business.

As the content and marketing strategist and copywriter, I crafted the product positioning and messaging, then created content for tons of deliverables including landing pages, blog posts, social captions, and emails. Working directly with the leads of Product, Community, Creative, and Ops teams, I delivered a mountain of content on a tight deadline that helped Contra achieve their goals to drive awareness, engagement, and product adoption.

Goal 1: Raise awareness of Contra's portfolio features, measured by engagement across platforms. Goals achieved ✅

Goal 2: Drive adoption of those tools, measured by new subscriptions to Contra Pro, which lets freelancers use the full suite of Contra's portfolio tools. Goals achieved ✅

Here are samples of how this campaign came to life. Click the link in the image caption to see the full piece of content.