HiFi Hub high-end audio platform
I created the HiFi Hub brand and its full product from zero — identity, UI system, 65 color tokens in light and dark.
Role: Founding Product Designer — sole designer, owning brand and product design end-to-end.
Context: A zero-to-one B2C/B2B platform unifying six business units in a fragmented high-end audio market.
Scope: Brand identity created from zero — logo, visual system — plus the full UI system and single entity model. The company previously operated as The Audiophile Directory; HiFi Hub was a new brand, not a restyling.
Key design decisions
One entity model shared across business units to keep the interface consistent.
65 color tokens with light and dark themes.
Scale it was designed for: 634 brands, 17,923 products, 1,384 dealers, 124,308 used listings.
Deliverables: Brand identity, UI system, design tokens.
logo, identity and full product designed
Result: The platform shipped live under the HiFi Hub brand — logo, identity and full product designed from zero by one designer. 65 tokens, light and dark themes, one entity model keeping six business units consistent.
0 likes · 2 views · Nov 3, 2026
Brand and product designed from zero for a high-end audio platform: one system, 65 color tokens, six business units — shipped live.
