Role: Brand & Web Designer — direct client work, no agency in between (Miami, 2024).

Context: Two B2B companies with complex technical propositions and no digital presence to match. Carbon Optimum, a carbon-capture technology company, and American Padel Systems, a padel-court manufacturer entering the US market. Both needed the same thing: a technical story translated into a clear visual system a buyer can trust.

Scope: Brand identity, information hierarchy, and modular websites — designed and delivered end to end: brief, design, development, presentation and handover.

Key design decisions😍 Technical clarity over decoration: both brands sell complex propositions, so the systems are built on information hierarchy — what a buyer needs to understand first, second, third — not on visual noise.

Modular sites: section systems the clients can extend and reorder as their offer evolves, instead of fixed one-off pages.

One visual grammar per brand: color, typography and imagery rules defined once and applied consistently from site to sales materials.

Result: Two B2B companies with coherent brand systems and modular sites in production, delivered working directly with their founders. Part of an independent practice of 35+ websites designed and maintained across health, agro, foreign trade, fashion and architecture — including work for Santander, BBVA and L'Oréal.