Role: Senior UX/UI Designer · Front-End Context: Orchard Mile is a US luxury fashion marketplace selling 250+ designer brands and ~80,000 SKUs in one storefront. The design challenge: preserve the feel of each luxury maison while running one coherent, conversion-driven shopping experience. Scope: Storefront UX/UI, conversion-focused iteration through A/B testing, front-end implementation (Angular, HTML, CSS), and email design for a Klaviyo base of 200K+ subscribers. Process: Continuous design–test–ship cycles: hypotheses on navigation, product discovery and checkout friction, designed as variants, A/B tested on live traffic, winners shipped — often implementing the front-end myself.

A UI flexible enough to host 250+ brand identities without flattening them into one generic look.

Catalog and navigation patterns built for ~80,000 SKUs: discovery without overwhelm.

Designing and coding in the same hands, shortening the loop from idea to live test.

Deliverables: Storefront UI, A/B test variants, production front-end code, email templates.

Result: A live, revenue-generating luxury storefront evolved through measured A/B tests rather than opinion, serving brands from emerging designers to global luxury houses.