In response to changing market dynamics and the need for brand revitalization, the "Wunderwasser 4711" re-branding marketing campaign was initiated. This project aimed to address declining brand awareness and market positioning challenges by conducting a comprehensive brand analysis, environment analysis, and identifying market trends.

1. Brand and Environment Analysis:

- Conducted thorough brand and environment analysis, including market trends and competitive analysis.

2. Social Media Strategy Development:

- Formulated innovative social media strategies to increase brand visibility and engagement.

3. Budget Allocation Plan:

- Created a detailed budget allocation plan to optimize resource utilization for the re-branding campaign.

4. Brand Positioning Measures:

- Implemented targeted brand positioning measures to build a positive brand perception among the target audience.