“Wunderwasser 4711” re-branding marketing campaign
Tu Anh Dang
Background
In response to changing market dynamics and the need for brand revitalization, the "Wunderwasser 4711" re-branding marketing campaign was initiated. This project aimed to address declining brand awareness and market positioning challenges by conducting a comprehensive brand analysis, environment analysis, and identifying market trends.
Areas of Action
1. Brand and Environment Analysis:
- Conducted thorough brand and environment analysis, including market trends and competitive analysis.
2. Social Media Strategy Development:
- Formulated innovative social media strategies to increase brand visibility and engagement.
3. Budget Allocation Plan:
- Created a detailed budget allocation plan to optimize resource utilization for the re-branding campaign.
4. Brand Positioning Measures:
- Implemented targeted brand positioning measures to build a positive brand perception among the target audience.
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Posted Jun 7, 2024
During this project, I conducted an innovative social media strategies to enhance brand awareness for "Wunderwasser 4711" and built a positive brand perception.
