Conducting a thorough inventory, research and analysis of the online marketing activities of Sparkasse Langen-Seligenstadt, including market and target group analysis as well as competitive analysis.

Development of strategies to optimize financial communication and strengthen the savings bank's market position: "Family and Friends Workshop" and "SLS-Foodtruck"

Development of a comprehensive communication and marketing concept taking into account all relevant channels: Instagram, Blogs,... in order to increase the online presence and reach of the savings bank.