Designed a scalable social media visual system for OrangeDS to simplify complex ecommerce and logistics concepts while strengthening brand recall across platforms.

Context OrangeDS is a global ecommerce shipping company operating across 220+ countries. The challenge was to communicate logistics-heavy information in a way that felt clear, engaging, and unmistakably on-brand.

My Role • Social Media Visual Design • Illustration & Iconography • Campaign & Festive Creatives • Motion Design • Art Direction (with Senior Designer)

Process Each campaign began with moodboarding and ideation, followed by concept-led visuals using metaphors, gradients, and custom iconography. Festive posts avoided generic greetings and instead focused on storytelling while staying consistent with the core brand system.

Impact • 200× increase in reach within 15 days • Higher saves and re-shares on educational content • Improved brand recall through consistent visual language • Used across Instagram, LinkedIn, website banners, and expo displays

If you’re looking to build an engaging visual identity for your brand’s social media, I’d love to collaborate.