I designed OrangeDS’s social media visual direction to help simplify logistics concepts, build brand memory, and create a more engaging digital presence. The work spans educational content, marketing campaigns, festive storytelling, and motion design, all aligned with the brand’s identity and iconography system.

About OrangeDS OrangeDS is a global ecommerce shipping and logistics company serving 220+ countries. They help retailers expand cross-border with transparent, technology-driven shipping solutions. In a competitive logistics market, they needed a strong, modern visual presence that communicates clearly and stands out in crowded feeds.

Visual Designer

Social Media Design

Illustration & Iconography

Campaign Design

Strategy & Messaging

Motion Design

Art Direction

Collaboration with Senior Designer

Make complex logistics concepts easy to understand

Improve user engagement through storytelling visuals

Build brand consistency across every type of post

Strengthen brand memory with icons, gradients, and layouts

Create a system flexible enough for campaigns, education, and culture

Increase reach and visibility on social channels

1. Research & Moodboarding Each campaign started with exploring logistics behaviors, user challenges, and brand attributes. I created moodboards for:

Industry education

Festive and cultural posts

Product feature highlights

UX-style explanatory visuals

Motion-based micro-storytelling

This helped set a strong foundations for tone, color, and message.

2. Ideation & Sketching Before designing posts, I mapped ideas for:

Metaphors users instantly relate to

How to make logistics visually interesting

How to balance gradients with minimal shapes

How to use iconography for clarity

Every festive post also had its own moodboard and idea wall.

3. Awareness & Educational Posts Educational posts were designed to simplify logistics concepts using custom icons, simple layouts, and clear hierarchy. I crafted carousel sets around:

Email marketing

Ecommerce shipping strategy

Landed cost

Customs documentation

Seller best practices

These posts increased user retention and saved posts significantly.

4. Campaign Visuals Campaign content converted complex services into engaging marketing visuals. Examples include:

Using gradients, simple shapes, and iconography ensured clarity and brand memory.

5. Festive & Cultural Visuals For festivals, we avoided basic greetings and created storytelling visuals instead. Examples:

“Dance the Night Away” for New Year

Women’s Day reinterpretation in an editorial grid

Elephant Day using simple, friendly line illustration

Hobbit Day, Peace Day, Diwali-toned gradients

Each festive post was unique but still brand consistent.

6. Motion Design Where required, I created motion frames and animations to drive higher retention and visibility. This made product explanation, service navigation, and festive content more dynamic.

7. Real-World Application The visuals were used across:

Instagram feed

LinkedIn

Website banners

Email marketing

Expo presentation displays

This showed scalability across multiple customer touchpoints.

Higher content saves and re-shares

Better brand recall through consistent iconography and gradients

Increased engagement during festive and campaign periods

Clearer understanding of OrangeDS features through educational carousels

Strong visual identity built around icons, gradients, and minimal layouts

Consistency builds brand memory even in fast-scrolling environments

Metaphors and illustrations simplify complex logistics ideas

Motion design increases retention significantly

Collaboration introduces new perspectives and strengthens decision-making

If you’re looking to build an engaging visual identity for your brand’s social media, I’d love to collaborate.