B2B Brand Management & Social Media Growth

I led the development and execution of a full-scale social media strategy for NAUTIS, a B2B brand in the maritime simulation industry. The objective was to increase brand visibility, drive meaningful engagement, and generate qualified leads through strategic content, data-driven optimization, and consistent brand positioning.

This project demonstrates my ability to turn complex technical products into engaging narratives tailored to the right audiences, across LinkedIn, Instagram, and other B2B channels.

Strategic Audit: Conducted a comprehensive review of existing channels to identify performance gaps and missed opportunities.

Content Alignment: Developed a targeted content strategy that reflected the unique needs of maritime training professionals, decision-makers, and stakeholders.

Workflow Implementation: Built a publishing calendar and content workflow, enabling efficient collaboration across teams and consistent posting.

Data-Driven Optimization: Used real-time analytics to monitor campaign performance, fine-tune messaging, and double down on high-performing content.

Cross-Team Collaboration: Worked with the commercial team to align social efforts with lead generation and broader brand goals.

A fully documented social media strategy tailored to B2B and industry-specific dynamics

12 months of content production including visuals, copy, and post scheduling

Monthly performance reports with clear, actionable recommendations for continuous improvement

Grew social media follower base by 30% in 6 months

Boosted engagement rates by 25% through improved content targeting

Achieved a 20% increase in website traffic from social channels — helping generate more qualified inbound leads

- Tije Vos, Commercial Director at VSTEP