Multi-Platform Social Media Strategy & Execution
Tania Bozheva, MBA
About the Project:
As both strategist and creator, I built and scaled a multi-platform personal brand with a focus on mental health, expat life, and authentic living — while driving measurable results and establishing a trusted, high-converting community.
This end-to-end experience reflects the same approach I bring to client work: strategic clarity, content that converts, and a strong grasp of platform-specific best practices. I'm proactive in staying current — regularly reviewing reports like the Hootsuite Social Trends Report and following insights from leading marketing voices — to ensure my strategies are both up-to-date and future-facing.
Key Contributions
Strategic Foundation: Developed a cohesive brand identity and aligned content pillars across Instagram, TikTok, and YouTube, tailored to each platform’s strengths and algorithms.
Conversion-Ready Systems: Set up link-in-bio tools, landing pages, and optimized CTAs to turn engagement into clicks, signups, and conversions.
Content Engine: Produced and published 50+ high-quality pieces — including Reels, carousel posts, Shorts, stories, and long-form videos — with consistent audience retention and shareability.
Brand Collaborations: Executed successful paid partnerships with mental health and lifestyle brands, delivering content that performed above benchmarks while maintaining voice consistency.
Community & Engagement: Engaged daily across channels to build real connection, respond to trends in real time, and grow a loyal, values-aligned audience.
Insight-Driven Growth: Monitored platform analytics, extracted actionable insights, and used them to optimize content calendars and boost campaign performance.
Results
Built a cross-platform audience of 20,000+ engaged followers.
Increased engagement on sponsored content by 18%, directly impacting partner website traffic and conversions.
Attracted ongoing collaboration offers based on content performance, tone of voice, and audience trust.
Delivered clear post-campaign reports to brand partners, with actionable recommendations for future improvements.
More results available in my media kit.
What Brands Say
“I had the pleasure of working with Tania Bozheva on a recent campaign on Social Media, and I couldn’t be more satisfied with the collaboration. Communication was always clear, friendly, and timely, which ensured we stayed aligned throughout each stage of the project. Tania provided transparent insights and thorough reporting on analytics, keeping everything clear and measurable.
Although the campaign’s main objective was raising awareness, we were pleasantly surprised to gain a few new clients as a direct result. The quality of the videos and content produced exceeded expectations, both in terms of creativity and execution.
I would be happy to work with Tania again in the future and recommend her services without hesitation.”
- Antonio Gutierrez Rubio Rensink, Managing Director at Una Paloma Blanca
More on what people say who follow me you can find in my media kit.
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Posted Nov 22, 2024
Scaled a personal brand across IG, TikTok & YouTube with 50+ content pieces, 20K+ followers & 18% boost in engagement through strategy-led execution.
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Timeline
Jul 1, 2024 - Oct 30, 2025
Clients
Una Paloma Blanca
B2B Brand Management & Social Media Growth
YouTube Channel Growth & Content Operations