Brand identity for The Linkage Club a global creator community for designers, developers, freelancers and builders.

The brief was simple build a brand that feels alive. Not corporate. Not safe.

The orange fruit became the soul of it. Fresh, real, no preservatives. A symbol that says everything about what the community stands for.

What we built →

→ Logo mark — organic bubbly LC monogram → Color system — blaze orange, cream, leaf green → Typography — Rubik 900 + JetBrains Mono → Brand moto — Fresh connections. No preservatives. → Naming system — The Squeeze, The Grove, First Batch, The Weekly Squeeze → Voice & tone guidelines → Social media templates → Brand book

Every decision runs through one filter does this feel like a fresh orange?

By Infinity Linkage 🍊 thelinkage.club