Design for Financial Brochure

Solo Designer

AXFEL is a consulting company focused on investment, finances and planning for a diverse range of businesses. They have a very solid experience in the financial field since 1987, and they have only developed the logo for the company, so I had plenty of freedom to show and discover a fresh side for the brand, allowing it to remain solid and stable.

The freshness of the brand could pop through two accent colors: green and yellow. The stability and reliability remained with the main color of the palette, a dark blue.

The texts are carefully chosen and they are the essence of the brand, while a twist of modernity is shown thanks to the asymmetry of the brochure - the cover is 1/3 less wide than the rest of the sections -.

The final print included UV varnish, because AXFEL focuses on premium financial services.