Brand Identity for createLab101
Estefanía Lima
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Posted Apr 30, 2025
Developed branding identity for createLab101, focusing on digital presence and creativity.
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Timeline
Mar 13, 2024 - May 2, 2024
Brand Identity Creation
Solo Designer
About the Project
createLab101 is a multidisciplinary space based in Berlin, its expertise lies in digital tools for entrepreneurs, individuals and businesses looking to bring their ideas to life.
With expertise spanning architectural visualization, photography, web design and digital presence consultancy, CreateLab 101 offers a holistic approach to elevating your brand's digital presence.
The solutions provided by createLab101 flow under three main pillars, which are:
ArchViz
Digital Presence Consultancy
Photography
The Logo
There’s a play between the positive and negative spaces on the name of createLab101.
It's a digital creative place, there's so much to bring to life in the white space. The visual weight falls on “Lab101”, remembering the process of experimentation and the support that the business provides to clients.
The play between light and shadow also reminds us of a highlighted selection when writing a text: with createLab101 we are in the creative and creation process.
The Icons
The icons give balance to the structured side of the identity, exploring the experimentation and friendly side of creativity. They are linked to brainstorming concepts, blackboards, doodling.
They include the colored shadows of other elements like logo variations.
