Brand Identity for createLab101

Solo Designer

createLab101 is a multidisciplinary space based in Berlin, its expertise lies in digital tools for entrepreneurs, individuals and businesses looking to bring their ideas to life.

With expertise spanning architectural visualization, photography, web design and digital presence consultancy, CreateLab 101 offers a holistic approach to elevating your brand's digital presence.

The solutions provided by createLab101 flow under three main pillars, which are:

ArchViz

Digital Presence Consultancy

Photography

The Logo There’s a play between the positive and negative spaces on the name of createLab101.

It's a digital creative place, there's so much to bring to life in the white space. The visual weight falls on “Lab101”, remembering the process of experimentation and the support that the business provides to clients.

The play between light and shadow also reminds us of a highlighted selection when writing a text: with createLab101 we are in the creative and creation process.

The icons give balance to the structured side of the identity, exploring the experimentation and friendly side of creativity. They are linked to brainstorming concepts, blackboards, doodling.

They include the colored shadows of other elements like logo variations.