Branding Identity and Personal Cards

Solo Designer

Mabel is an incredibly kind human being with dynamic and vibrant energy, proud of his mexican roots and heritage. She has an authentic voice and style and she wanted personal cards that represented her.

You can find her traveling across Mexico, discovering hidden gems and enjoying the diversity of food and places within. 

The idea is to create a dynamic and young identity, full of energy.

The main logo is a custom outline that evoques softness and movement. It is heart shaped to strengthen the kindness in Mabel.

The selected typeface is simple and clean, the borders are all rounded, again evoking softness.

Color palette includes three shades of the “rosa mexicano”, a vivid, purplish-pink, often associated with the vibrant hues of traditional mexican crafts and textiles. It's similar to colors like fuchsia or magenta, and has been linked to the bracts of the bougainvillea plant. In Mexico, it's considered a symbol of national identity and charisma.

The color orange represents the sun, the beach, the heat, the vibrant energy.

Mabel’s essence: soft + fresh + unique