Digital Campaign and Website Redesign for Act+Acre

Solo Designer

Act+Acre is a New York-based haircare brand founded by Helen Reavey, a board-certified trichologist. It focuses on scalp health and offers plant-based, scientifically-backed products designed to nourish, balance, and stimulate the scalp. Act+Acre's products include shampoos, conditioners, masks, serums, and dry shampoos, all aimed at addressing various scalp concerns and promoting healthy hair growth. 

The goal of the digital campaign was to bring awareness about both the process of making each product and how to use them.

The challenge was to make this as simple as possible, while showcasing the diverse items and a direct call to action for shopping.

The banners included a video of a quick example of using the detox, cleanser and conditioner in the shower, and a carrousel of products on the other banner.

The result was achieved by maintaining the simplicity. minimalist and aspirational side of the brand, so it balanced perfectly with their eco friendly purpose.

I redesigned the "The Science" section inside Act + Acre website. The challenge was to explain concisely and in an easy way all of the investigation and medical facts that make Act + Acre such a unique brand in a scientific, sustainable and natural way.

From the packaging, to the process of the products on the scalp, I designed the section helping the user to have a better and easy readability, to get engaged and to keep the interest from top to the end.