Brand Identity for Social Media Holistic Project

Solo Designer

phany.LR provides holistic therapy services. Mainly using quantum physics fundamentals, meditation and diverse spiritual practices. The challenge was to focus on the transmutable nature of the project, the softness and etheric energy of the healer and do a consistent but diverse brand identity to use on Instagram for a wide range of activities, services and content.

Redefined the brand strategy, establishing a consistent tone of voice and visual identity, resulting in higher brand recognition and engagement. Optimized organic growth strategies, achieving notable engagement and conversions without paid ads on Instagram, the main platform of the project. I designed all of the base materials in Adobe Illustrator and subsequently created the branding kit and templates in Canva for more effective Instagram material development.

Redefined the brand strategy, establishing a consistent tone of voice and visual identity, resulting in higher brand recognition and engagement.

Optimized organic growth strategies, achieving notable engagement and conversions without paid ads on Instagram, the main platform of the project.

I designed the main materials in Adobe Illustrator and subsequently created the branding kit and templates in Canva for more effective content creation.