Road to $3.2M: RecruitU’s refreshed brand in 6 weeks
Adrian Kuleszo
Brand Designer
Low-Code/No-Code
Framer Designer
Figma
Framer
Jitter
RecruitU
When RecruitU approached us, they faced a challenge many fast-growing startups encounter: their brand and digital presence had not kept up with their ambitions. They needed a compelling brand identity that would resonate with their audience of over 100,000+ students and instill confidence in investors and partners.
In just 6 weeks, we helped RecruitU redefine their brand identity and launch a high-performance website that contributed to their impressive $3.2M fundraising success.
The Challenge
❌ Lack of cohesive brand identity
Their existing brand lacked the clarity and consistency needed to appeal to both students and investors, leaving a gap in their ability to communicate their value.
❌ Underwhelming digital presence
Their website did not reflect their innovative approach or cater to the needs of their diverse audience.
❌ Limited investor appeal
With a funding round approaching, they needed a polished pitch deck and marketing assets that would instill confidence in investors.
A 2-week sprint to reinvent RecruitU's identity
We kicked off with an intensive 2-week branding sprint. RecruitU needed a brand that not only appealed to students but also projected credibility to investors. Over the course of two weeks, we explored four different brand directions, iterating on everything from logos to color schemes, and experimenting with marketing collateral.
From Notion to a live Framer site in 7 days
Once the brand identity was solidified, we moved on to redesigning their website. We had a strict timeline of just 7 days to go from a basic Notion document with sections and copy to a fully functional website built on Framer.
Ending on a strong note with marketing collateral
We finished our collaboration with RecruitU on the marketing collateral. We provided them with brand guidelines for digital use, social media assets, and designed a pitch deck that helped them raise a total of $3.2M in funding.
What recruitu says about working with us
"Their versatility and expertise are unmatched.
They quickly grasped our business model and vision, transforming our landing page and creating stellar social media assets and pitch decks. Working with DesignMe has been incredible."
Brooks Gammill
Co-Founder of RecruitU
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