Lightdash, an analytics platform with $19.4M in funding and a strong presence in their industry, sought to enhance their brand’s digital experience to match their rapid growth and evolving product.

Already well-received and known in the analytics space, Lightdash needed our expertise to refresh key aspects of their branding, website, and marketing assets.

While Lightdash had established a significant user base and industry presence, they faced several key challenges as they continued to scale:

Despite their success, their website no longer fully reflected the advanced capabilities of their platform, nor the growth trajectory they were on.

Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.

With multiple product updates and new features, their branding lacked the cohesive, polished look needed to captivate both new users and existing customers.

With an increasing presence at industry events, Lightdash needed updated marketing collateral, including booth designs, print materials, and digital assets to support their outreach and engagement efforts.

The first major task was redesigning the homepage. Over the course of 6 months, we created two versions of the homepage, each carefully tailored to meet different user engagement goals at the time.

Both versions of the Webflow website integrated Rive animations to deliver the dynamic, interactive experience Lightdash needed to wow their audience.

We designed interactive animations using Rive to illustrate how Lightdash’s tool worked in real time, bringing key features to life and making the platform more accessible to new users. These animations provided a "wow" effect that static visuals simply couldn’t achieve.

With the website’s v.1.0 success, we shifted focus to their web app, ensuring that the user interface matched the high standard set by the new brand identity.

We aligned the app’s design more closely with the refreshed brand, ensuring that the components were cleaner and more consistent, eliminating the previous visual clutter.

Our goal was to create a design library that Lightdash’s software engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently. This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.

As Lightdash expanded its participation in key industry events, we helped conceptualize the new marketing collateral to support their efforts and solidify their presence.

"DesignMe has provided us with significant leverage.

Their work is exceptionally professional, turnaround times are impressively fast, and they are always attentive to our needs, offering valuable direction."

Pri Patel - Design Lead at Lightdash.com

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