Zave.it’s record-breaking journey from concept to 300,000 Users
Adrian Kuleszo
UX Designer
Product Designer
Framer Designer
Figma
Framer
Jitter
Zave.it came to us with a bold vision: to revolutionize the cashback experience with a fresh, young, and modern app that would appeal to users across Germany. In just 3 months, we took Zave.it from concept to market-ready, launching what would become one of the country’s most successful cashback apps.
Over 300,000 users signed up in the first month alone, breaking country's records.
When Zave.it first approached us, they had a rough outline of an MVP that was encapsulated in around 40 screens and some ideas of how they wanted to shape the user experience. As we dove deeper into their goals and the user journey, it became clear that the project would need to expand.
❌ Incomplete MVP ideas
Zave.it had a rough framework for an MVP, envisioning 40 screens. We worked closely with their team to expand the scope and ended up delivering 120+ screens, ensuring the MVP was comprehensive enough for a successful launch.
❌ Lack of brand identity
As a newbie player in the crowded cashback market, Zave.it needed a brand that was distinct, youthful, and modern enough to resonate with their target audience while also conveying simplicity and reliability.
❌ A tight launch timeline
The client needed to go from concept to launch in just 3 months to capitalize on key market opportunities and the upcoming Black Friday promotions.
❌ Complex design needs
With multiple platforms, iOS, Android, and web, they needed over 200 screens for a successful launch. We had to create a seamless user experience across mobile apps, web apps, and an engaging website.
❌ Ongoing marketing needs:
Zaveit is in its early stage, requiring detailed planning for consistent feature updates, design support for pitch decks, seasonal theme launches, and marketing collateral to drive user engagement and growth.
From brand creation to record-breaking launch
In under 3 months, we completely transformed Zave.it’s vision into a market-ready product with a cohesive brand identity, a highly functional mobile and web app, and strategic marketing assets.
Minimal brand identity fit for gen Z demographic
We created a fresh, modern, and minimal brand identity that appealed to their target demographic—young, savvy users looking for the best deals.
The brand was designed to be flexible enough to adapt across various platforms and campaigns, from Black Friday to major sporting events like the Football World Championships.
Mobile app and web app designs
We designed over 200 screens, ensuring a seamless user experience across both mobile and web platforms. Every screen was crafted to maximize user engagement and make the cashback experience intuitive and enjoyable.
We designed a seamless web app onboarding to go alongside the mobile app.
Marketing website and marketing assets
Alongside the app, we developed a high-conversion website that effectively communicated the Zave.it value proposition and converted visitors into users. We also designed a marketplace for their website, allowing users to easily browse and shop through cashback deals.