Overview
Susie is building a live coding tool and needed to grow an audience before launch, with YouTube as the primary growth platform due to its discoverability and lack of geographic restrictions.
Problem
No established audience or traction despite having a product in development, requiring early-stage community building and visibility.
Goal
To build traction and audience awareness pre-launch through structured content strategy and consistent YouTube growth execution.
My Role / Responsibilities
Social media strategy development
Hooks research and analytics
YouTube channel branding and positioning
Content scripting and scheduling
Project management (Notion workflow system)
Graphic design and animation direction
Asset creation and brand direction
Strategy / Approach
The strategy was to build a series that leverages the building in public trend where she would authentically share all behind the scenes icluding the wins and losses.
The series is structured in a way that even those who do not know how to vibe code can follow through her series and make something.
Execution / Deliverables
YouTube strategy and content roadmap
Banner design
Brand asset direction (colors, identity system)
Video scripting and scheduling system
Notion project management setup
Graphics and animation assets
Results / Impact
Increased channel visibility from ~10K to 30K views
Improved audience engagement and content reach by 70%
Established consistent posting and brand identity system
0 likes · 15 views · Jun 1, 2026
Developed YouTube strategy for Susie's live coding tool, boosting visibility and engagement pre-launch.
Timeline
May 20, 2026 - Ongoing
