YouTube Growth Strategy for Vibe Coding Tool

Susie is building a live coding tool and needed to grow an audience before launch, with YouTube as the primary growth platform due to its discoverability and lack of geographic restrictions.

No established audience or traction despite having a product in development, requiring early-stage community building and visibility.

Goal

To build traction and audience awareness pre-launch through structured content strategy and consistent YouTube growth execution.

Social media strategy development

Hooks research and analytics

YouTube channel branding and positioning

Content scripting and scheduling

Project management (Notion workflow system)

Graphic design and animation direction

Asset creation and brand direction

The strategy was to build a series that leverages the building in public trend where she would authentically share all behind the scenes icluding the wins and losses.

The series is structured in a way that even those who do not know how to vibe code can follow through her series and make something.

YouTube strategy and content roadmap

Banner design

Brand asset direction (colors, identity system)

Video scripting and scheduling system

Notion project management setup

Graphics and animation assets

Results / Impact

Increased channel visibility from ~10K to 30K views

Improved audience engagement and content reach by 70%

Established consistent posting and brand identity system