Logo, Brand Identity

Luciano Cucina Sincera is an Italian restaurant deeply rooted in Calabria’s rich culinary traditions. This project aimed to create a professional logo reflecting family, tradition, and authentic Italian dining. As part of a full renovation, the restaurant rebranded from "Lucky Food" to "Luciano - Cucina Sincera," embracing its true Italian identity. Luciano, the heart of the kitchen, is now central to the brand, alongside his wife Federica, who welcomes guests with warmth. Their shared passion for honest, heartfelt cuisine inspired the tagline: Cucina Sincera (Sincere Kitchen).

The logo features a handwritten font, giving a personal touch as if Luciano were signing each dish. The "L" resembles both strands of spaghetti and sea waves, blending culinary craftsmanship with elegance. A small drop over the “i” adds a final flourish, symbolizing a drop of sauce, wine, or any essential ingredient, reinforcing the hands-on authenticity of the restaurant.

The logo features a handwritten font, giving a personal touch as if Luciano were signing each dish. The "L" resembles both strands of spaghetti and sea waves, blending culinary craftsmanship with elegance. A small drop over the “i” adds a final flourish, symbolizing a drop of sauce, wine, or any essential ingredient, reinforcing the hands-on authenticity of the restaurant.