EdilAdvisor: Building Trust

Logo, Brand Identity

When designing the EdilAdvisor logo, the goal was to merge two key concepts: construction (edilizia) and feedback/reviews (advisor). The challenge was to create a memorable, minimal, and modern symbol that immediately communicates the platform’s purpose. Through an exploration of visual metaphors, I developed a pictogram that cleverly integrates the shape of a house (representing construction) with a speech bubble (symbolizing advice and feedback). This ensures the logo effectively conveys the brand’s core values—trust, expertise, and accessibility.

The design adopts a clean, geometric structure that enhances clarity and recognizability across all sizes and applications. The red and black color scheme is inspired by construction signage, ensuring high visibility and association with the industry. The typography combines bold, solid lettering for "EDIL" to emphasize the construction aspect, while "ADVISOR" is set in a sleek, modern typeface to highlight professionalism and guidance. This balance reinforces EdilAdvisor as both a strong and trustworthy platform for users.

A key focus was ensuring the logo's scalability and adaptability across various media, from digital platforms to printed materials. The pictogram functions independently, making it ideal for app icons, social media, and branding materials. The full logo version seamlessly integrates the brand name while maintaining a cohesive visual identity. The result is a dynamic and versatile brand identity that effectively positions EdilAdvisor as a leader in the construction advisory sector.