Timeless Elegance – Brand Identity for Dama di Cuoio

Logo, Brand Identity

Dama di Cuoio is a leather goods shop in Florence’s historic Mercato del Porcellino, known for its high-quality Florentine craftsmanship. With deep roots in traditional artisanal practices, the brand needed a stronger identity to enhance its presence locally and globally. The goal was to increase sales, improve social media visibility, and differentiate from competitors while balancing tradition with a modern, accessible appeal.

The pattern is built around the star symbol, adding brightness and prestige. Its symmetrical repetition blends tradition with modernity, drawing from Florentine art and architecture while strengthening the brand’s visual identity.