Driving Trust & Motion – Brand Identity for Automotive&more

Logo, Brand Identity

I developed a complete brand identity for Automotive&more, a car rental company focused on reliability, transparency, and mobility. Without an existing visual identity, I had the opportunity to craft a design that aligned with their values and mission. The goal was to visually communicate their commitment to safety and professionalism while capturing the energy and freedom associated with travel.

The logo merges the letter “A” with a road symbol, representing movement and trust. Its slightly inclined typography enhances the sense of energy, ensuring a dynamic yet professional impression. The design process involved iterative sketches and client feedback to refine a logo that remains recognizable at all sizes, from business cards to digital interfaces.

To extend the visual identity, I designed a bespoke pattern inspired by the angular "A" in the logo. The shapes evoke speed and energy while resembling carbon fiber, a material associated with strength and high performance. This adaptable pattern enhances the brand’s presence across stationery, marketing materials, and digital platforms, reinforcing its modern and forward-thinking identity.