Apparition Digital | Brand Design and Landing Page Creation by Will EtheridgeApparition Digital | Brand Design and Landing Page Creation by Will Etheridge

Apparition Digital | Brand Design and Landing Page Creation

Will Etheridge

Web Designer

Web Developer

UI Designer

Company Background

Apparition digital is a business I've cofounded with an animator. We offer app store videos for startups.

Project Brief

Create offering

Create brand identity

Build and deploy landing page.

Challenges

Building an offering from the ground up is always a challenge. We wanted to get Apparition of the ground quickly so I focused on building a minimal yet punchy brand design with the landing page focused primarily on the offer copy. Using React for this site is probably overkill, I was working on a larger project in React at the time so this choice allowed me to get the site running with the least amount of friction.