Company Background
Mealll was created of the back of a conversation with a personal trainer friend of mine. I was helping him use chatgpt to create meal plans for his clients. I thought to myself - "I wonder if I can make this into a product that can scale?"
Mealll is an AI powered tool that helps users create meal plans that our personalized to their own nutritional requirements, activitiy levels, goals and favourite foods. The app creates a weekly meal plan for the users along with a shopping list and recipes for all of the week's meals. The mission is to make a healthier world one home cooked meal at a time.
Project Brief
Create an app that allows users to easily create personalised meal plan.
Determine the best fit large language model.
Create scalable programmatic SEO pages.
Integrate stripe payments.
Ingegrate email automations.
Project Role
As a bootstrapped side project, I'm responsible for every aspect of Mealll from brand design and copywriting through to web development and hosting management. Working in this way has been a great way to combine my skills holistically. Being in both the marketing and development "chair" allows me to implement strategies quickly. For example, building a nutrient calculator tool which also serves as a lead magnet for paid ads. It's also given me a renewed appreciation for working in larger teams!
Challenges
This was my first time working with a LLM api. It took some clever prompt engineering and a combination of prompts to ensure that results fell below the APIs token limit.
Tech Stack
NextJS
Anthropic AI
MongoDB
Vercel
Tailwind CSS
Images

Mealll Home Page

Macro Nutrient Calculator Lead Magnet

Create a Meal Plan Page

Sample meal plan built out for programmatic SEO
0 likes · 31 views · Apr 15, 2024
Mealll is an AI powered meal planning app built to help its users eat more healthy home cooked meals and to hit their fitness goals faster.