Raindance Film Festival | Social Ad Strategy and Management

Company Background

Raindance Film Festival is the largest independent film festival in the UK. Holding the 32nd festival in 2024, Raindance is based in the heart of London’s buzzing West End film district. Additionally, Raindance also run a film school and host a number of online courses and events.

Project Brief

Create a paid ads strategy for upcoming 2024 sales.

Create a strategy to drive sales of online courses.

Implement ad strategy

Provide regular reporting and updates for the Raindance management team.

Project Role

For this project I work closesly with the Raindance internal marketing and management team. To develop and manage their social ad strategy.

Challenges

Raindance have well developed audiences which are great to market to. It took a couple of iterations of budget allocation to make sure that these were being utilised to drive the most possible conversions.

Tech Stack

Facebook Business Manager