The Frame Society — Eyewear Brand Identity

The Frame Society — an identity with character

An independent eyewear brand concept connecting expressive personal style with a carefully organised visual system. Olive tones, confident typography and considered product imagery establish a recognisable direction across the collection.

The work develops the wordmark, colour palette, type hierarchy, photography direction and brand applications, including packaging, printed materials and Instagram. The accompanying digital concept carries that identity into an e-commerce setting.

Role: concept development, brand identity, packaging and art direction by Agency Amii. This is independent portfolio work.

Full case and brand book: https://agencyamii.com/work/frame/

Studio portfolio and enquiries: https://agencyamii.com/