Hush — Skincare Brand Identity & Packaging

Hush is a concept identity for a three-step botanical skincare ritual: cleanse, restore and rebalance. The visual system brings together a quiet wordmark, warm ivory, muted olive and amber tones. Each product has its own place within the range, while the labels and packaging remain consistent across the collection. Created by Agency Amii as an independent portfolio project. Explore more work at agencyamii.com.

Brand system and applications

The identity connects the lowercase wordmark and botanical palette with product hierarchy, labels, packaging and campaign imagery. The brand guidelines show how this visual language carries across the three-step ritual.

Independent concept, brand identity, packaging and art direction by Agency Amii.

Full case and brand book: https://agencyamii.com/work/hush/

Studio portfolio and enquiries: https://agencyamii.com/