An independent brand concept exploring a quiet, intimate world for nightwear. The identity pairs an expressive serif wordmark and monogram with a deep burgundy palette and restrained supporting typography.
The system extends across packaging, garment details, printed materials and digital applications. The case explores how the same identity can feel considered on a small label, an embroidered mark and a full e-commerce experience.
Role: concept development, brand identity, packaging and art direction by Agency Amii. This is independent portfolio work.
Concept nightwear identity with a bordeaux wordmark and monogram across garments, labels, cotton bags and packaging. Independent project by Agency Amii.