The Montclair — Hotel Brand Identity

The Montclair — a house with a story

An independent boutique-hotel identity concept built around warmth, quiet hospitality and the character of a restored townhouse. The visual system combines an expressive script mark with forest green, warm paper tones and an editorial approach to type and imagery.

The identity extends across stationery, guest correspondence, printed details, hospitality touchpoints and social applications. The brand book connects the house story and tone of voice with practical guidance for using the identity consistently.

Role: concept development, brand identity and art direction by Agency Amii. This is independent portfolio work.

Full case and brand book: https://agencyamii.com/work/montclair/

Studio portfolio and enquiries: https://agencyamii.com/