ByFinance — Brand Identity & Financial SaaS

ByFinance — clarity across brand and product

An independent identity and digital product concept for a financial brand. The visual direction combines a deep green palette, considered typography and a structured layout system to make financial information feel calm and accessible.

The case connects brand strategy, logo, colour, typography and imagery with stationery, communication materials and SaaS interface concepts. It explores consistency between a professional service brand and the product people use.

Role: concept development, brand identity, art direction and digital interface design by Agency Amii. This is independent portfolio work, with illustrative content rather than client performance results.

Full case and brand book: https://agencyamii.com/work/byfinance/

Studio portfolio and enquiries: https://agencyamii.com/