Raise is a Solana-based fundraising platform designed to help meaningful projects connect with potential donors. The client’s goal was to create a distinct, creative brand identity that goes beyond traditional layouts. They wanted the website to instill a sense of trust and reliability while offering an engaging and unique experience for users.

The main objective was to build a visually captivating design that differentiates Raise from other fundraising platforms. I aimed to achieve a professional, yet warm and inviting feel, guiding users to feel confident about engaging with and supporting the causes presented.

Client Vision & Strategy: The client wanted something beyond “the usual” for fundraising websites, so I crafted a brand identity that felt both innovative and trustworthy. The focus was on building user confidence and making the experience as visually appealing as it was functional.

Brand Identity Development: To foster trust, I used a consistent color palette and typography, combined with creative design elements. Each design choice—from button styles to background visuals—was made to reinforce Raise’s brand as both credible and engaging.

User Journey and Flow: I structured the user journey carefully to make each step from project discovery to donation clear and fluid. Attention was given to smooth transitions and well-placed calls-to-action, creating a logical flow that encouraged users to explore further.

Bold Visuals: The visuals are dynamic yet cohesive, drawing users in without overwhelming them. The creative design choices help Raise stand out while staying focused on project transparency and the trustworthiness of each campaign.

Transparency Through Design: Transparency is essential in fundraising, so I integrated visual cues that display project details, progress, and impact clearly. This transparency helps users feel confident in the platform and builds a connection between donors and projects.

Clean and Engaging Layout: The layout is purposefully clean to avoid overwhelming the user, yet creative enough to leave a lasting impression. Every component supports user engagement and enhances the ease of navigation.

The final design of Raise met the client’s vision of creating an innovative and reliable fundraising platform. User feedback highlighted how easily they could navigate and connect with projects, which reinforced the site’s credibility and impact-driven mission. The project successfully combines a creative approach with the dependability users seek in a fundraising platform.