Nimrod Ogachi
Klaviyo post-purchase email copy & QA | Repeat Foundry
- 1
- Followers
Before a post-purchase email goes live, check the promise, open the actual destination and label what still needs testing.
Fictional example: an email promises a care guide, but its button opens a general shop page. The wording and destination need to match before release.
At...
Three checks I put beside a post-purchase email draft:
Does the main CTA open the exact page the copy promises?
Does the recommendation match the product the customer bought?
What stops a refill message after another order or when a subscription already covers the item?
These...
Would you send an email with 0 errors and 0 warnings?
I made a three-minute “Would you send it?” exercise for Repeat Foundry using two fictional coffee welcome emails.
The cleaner version passes the implemented static checks. It still talks about a brew guide while its button...
Before building another second-order campaign, make four decisions clear: who qualifies, what the offer is, when it goes out, and how you will judge the result.
We created the Second-Purchase Experiment Kit to help document that plan. This fictional coffee example shows one...
Last-minute email revisions can make the handoff unclear: which source was checked, and what changed afterward?
We created Campaign Change Check + Manual QA Pack for that specific review step. Bring two supplied HTML/text versions and separately entered subject/preheader details....
