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Before building another second-order campaign, make four decisions clear: who qualifies, what the offer is, when it goes out, and how you will judge the result.
We created the Second-Purchase Experiment Kit to help document that plan. This fictional coffee example shows one group, one regular-price refill reminder and a comparison group. It contains no measured customer outcome.
US$19 one-time for editable planning documents, conditional examples and a results log. It is not an installed email flow or analytics app; you implement and measure in your existing tools.
Which decision is hardest to make in your next second-order test?
The network for creativity
Join 1.25M professional creatives like you
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