Nimrod Ogachi

Before building another second-order campaign, make four decisions clear: who qualifies, what the offer is, when it goes out, and how you will judge the result.

We created the Second-Purchase Experiment Kit to help document that plan. This fictional coffee example shows one...

Last-minute email revisions can make the handoff unclear: which source was checked, and what changed afterward?

We created Campaign Change Check + Manual QA Pack for that specific review step. Bring two supplied HTML/text versions and separately entered subject/preheader details....

Before a post-purchase email goes live, check the promise, open the actual destination and label what still needs testing.

Fictional example: an email promises a care guide, but its button opens a general shop page. The wording and destination need to match before release.

At...

Would you send an email with 0 errors and 0 warnings?

I made a three-minute “Would you send it?” exercise for Repeat Foundry using two fictional coffee welcome emails.

The cleaner version passes the implemented static checks. It still talks about a brew guide while its button...