Nimrod Ogachi
Post-purchase email copy and QA | Founder, Repeat Foundry
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Would you send an email with 0 errors and 0 warnings?
I made a three-minute “Would you send it?” exercise for Repeat Foundry using two fictional coffee welcome emails.
The cleaner version passes the implemented static checks. It still talks about a brew guide while its button...
Three checks I put beside a post-purchase email draft:
Does the main CTA open the exact page the copy promises?
Does the recommendation match the product the customer bought?
What stops a refill message after another order or when a subscription already covers the item?
These...
