I recently created Klaar, a self-initiated brand concept for ready-to-drink classic cocktails with a Scandinavian twist.
There is plenty I could share about the project, but I wanted to focus on the thinking behind the design.
Growing up in Scandinavia, I have always been drawn to...
My favorite use of vibe coding isn’t building apps.
It’s building tools for myself.
It lets me shape each tool around exactly how I think and work, instead of changing my process to fit someone else’s software.
The limitations of existing tools used to be one of the...
Guys, new here. So figured I give a quick intro.
A little about me. I have been in and out of entrepreneurship and various artistic projects for over 20 years now (yup, I'm THAT old).
I've always been drawn to creative work but choose my main career in science. So it has...
Most AI images lack the DNA of the brand.
To create on-brand imagery, you first need to understand the soul of the brand.
The problem is, “soul” doesn’t translate well to an image model.
You have to break it down into a language the model can act on:
- composition
- camera angle
-...
Your website needs to win over three parts of your visitor’s brain before they’ll buy.
Here’s what that means in practice..
When someone lands on your website, their primal brain looks for familiarity.
Am I in the right place? Is this what I expected? Can I quickly find what I need?
