Nacho Valenz

firendev: brand identity and website.

firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software....

THE GOOD STUFF A corporation owns everyone's dreams. REM sells bootleg ones out of the lining of his coat, in a parking lot, in broad daylight, and nobody walking past even looks at him. Every episode is one sale. You're the customer. The whole thing is shot through your...

KITTY.

The bronze Cat at The Met (56.16.1, Ptolemaic Period, 332–30 BCE) is not a statue: it is a coffin for a cat mummy, a gift to the gods. KITTY builds the world around the object: the embalmer who made it, and the moment before the cat became sacred. It imagines that cat...

Title: FOLLOWER OF

FOLLOWER OF wakes a painting nobody signed. "Christ's Descent into Hell" (The Met, 26.244) is by an anonymous follower of Hieronymus Bosch, sold as a Bosch in Prague in 1926 and still unattributed. I chose it because I love Bosch, and because a painting by a...