Muhammad Subhan

Don't kill an ad after $5 of spend — wait for statistically meaningful data first.

One of the most common mistakes I see in audits: an advertiser runs an ad for a day, sees zero sales, and switches it off. Then they wonder why nothing ever scales.

Here's the thing — Meta's...

I see this mistake all the time when stores ask me why their Meta ads aren't converting: they blame the creative, kill the ad, write a new one, and wonder why nothing changes. Here's the truth I learned running my own Shopify store: your landing page matters more than your ad. A...

Advantage+ vs manual — my honest take after running both. Advantage+ is brilliant when you have volume: 50+ conversions a week gives the algorithm room to learn, and it often beats my manual structures. But with small budgets or niche audiences, it burns money "learning" on the...

I see this trap all the time in ad account audits: the ROAS on your Meta dashboard looks amazing, but the bank account tells a different story. That's usually an attribution illusion — the platform claims credit for sales that were already going to happen through search, direct...